Growing up in Sao Paulo, Brazil, Laura Pieri knew at a very young age that her dream was to become a recording artist. Fast forward to 2021 and that dream has come to fruition. Now with two strong singles under her belt, 2019's "What You Gonna Do", and 2020's "All I Need", Laura is perfectly poised to make an unforgettable impact within the pop music scene. Today marks the release of her third and perhaps most infectious single to date, "Grenades". We had the exciting opportunity to chat with Laura about her stylish and neon drenched music video for her latest single and some of the challenges her, director Johnah Mazer (Living Records & Ace Monkey Productions), and their skeleton crew faced while filming a music video in a climate rife with safety precautions/restrictions.
What can you tell us about the idea behind the video?
We wanted to capture the feeling of the song, and to keep the set as small as possible, so we prioritized visuals over story. Grenades, the song already has a soft 80s feel to it, so we included the neon color palette to match that energy.
Where was the video filmed and can you tell us anything about the locales that were chosen?
When choosing the locations we focused on open sets, since the video was shot in the height of the pandemic. The first two locations were an open garage-like set, which felt like 1000 degrees, and the last two were a beach in Malibu and a rooftop in downtown LA, which were both extremely cold. It was a shoot of extremes!
Can you share any interesting stories about filming “Grenades"?
We decided to shoot it practically the night before it actually happened. We had another song ready to go, and we decided to swap them at the last minute. Thankfully, working with such a small crew allowed us the freedom to move things around, change locations and rethink the wardrobe to make it happen.
What are some music videos that have inspired you?
Oooo that’s a hard one there are so many iconic ones, I don’t think I can pick just a few. I was blown away by Lil Nas X’s new video for “MONTERO”. It evoked a bit of FKA Twigs ala "Cellophane", beautifully done. SZA’s new video for “Good Days” was also incredible. I really think there’s a lot of great art out there right now. Inspiration is in the air.
How important are music videos to your work?
I feel like they can (be) but they’re not necessarily make or break in my opinion. Great songs are great songs. A good song that accompanies a bad video is still a good song. That said, videos are pools of opportunity you know. Its a chance to communicate a new and often helpful piece of information to your audience.