FRINGE MUSIC FIX TV ventures to the furthest reaches of the alternative pop multi-verse in search of the most intriguing and imaginative multi-sensory musical accompaniments released weekly. We are thrilled to present to you our selections for the five best music videos released the week of July 10th to July 16th, 2022.
"Is It Enough"
We've Been Going About This All Wrong
Jasmine Music Ltd.
Director: Dustin Tan
“This song has been a long time coming. I’ve always wanted to write a song about the things I care about, but it took a long time to work out how I could do that in a way that felt true to me, my storytelling style, and my artistry. I didn’t want it to feel forced or preachy, or just about one specific topic; this song was inspired by so many different things and events. Police brutality in my home city of London and in the US, laws that restrict the rights of women and the LGBTQ+ community, thinking about my ancestors in chains—all of those things and more played a part in the making of ‘Is It Enough’. There’s a lot going on in the world, and I’ve felt compelled to explore some of it in my writing. Ultimately, I’m interrogating my own optimism—the strength of my belief in humanity and the power of love—in the face of all this horror.” - Hope Tala
Here Is Everything
Universal Music Operations Limited
Director: Louis Bhose
"I've always been interested in bands returning from the wilderness - updating their Insta after eighteen months away with shadowy images and emojis. I thought it would be fun to have a band bump into each other, having not seen one another for ages, and start with this little handshake that then gets increasingly elaborate and emotional. That extends from a little fist bump into a big choreographed piece..." - Louise Bhose
"Waste Of Space" Future Classic
Director: NAS BOGADO
“For everyone involved with ‘Waste Of Space’, it wasn’t just another day at work. We are all passionate about the overall mission of my project to bring queer and non-binary representation to the world.” - G Flip
Director: Andrew Donoho
" 'Dolls’ is all about self-empowerment and confidence. It’s a follow-up to my song ‘Build A Bitch’ but it stands out on its own as well by being gentle but fierce, beautiful but deadly. The importance of helping one another while also not letting anyone make you feel weak or worthless.” - Bella Poarch